Hospitality technology firm Guestline has partnered with UK hotel marketing technology company Journey to build new websites for hotels through its platform Websuite.
Websuite is designed to offer a website solutions and digital marketing technology to help hoteliers increase traffic to their websites to maximise conversion rates and direct bookings.
The Websuite products, powered by Journey, are integrated to the Guestline platform and are designed to help hoteliers manage the customer journey from guest acquisition and conversion to long-term retention.
It offers a website platform, online booking conversion tools and dashboard integrated into Guestline’s internet booking engine, distribution and property management platforms. It also offers web design, email marketing and search engine marketing services developed specifically for the hotel industry.
Subscribed hotels will get a website which can be managed through the ‘Hotel Lobby’ back office app, designed to bring all aspects of managing direct bookings into one place.
Rupert Gutteridge, sales and marketing director at Guestline, said: “As the hospitality industry realises the value of digital marketing in creating an engaging experience for guests and driving direct bookings, we’ve created an effective range of website solutions beyond our PMS (property management system) and distribution platforms that make it easier for hoteliers to take control of their marketing and identify opportunities to maximise their online revenue.
“With their expert knowledge of the hotel sector, we’re confident our partnership with Journey will equip our customers with the skills they need to evaluate their existing systems, determine how to bring their brand to life online and approach their digital marketing in a smarter, more engaging and more profitable way.”