Orchid Travel starts PPC campaign

Thomas Cook Group’s ongoing strategy to push more of its niche brands into the online limelight is continuing apace following the merger with MyTravel earlier this year.

Orchid Travel is the latest division in the company to throw its weight behind a dedicated pay-per-click advertising campaign run by online marketing agency Harvest Digital.

The last-minute accommodation provider has also recently overhauled its website and joins Cruise Thomas Cook on Harvest’s roster.

Marketing is not expected to end with SEM: plans are in place to increase other online activity in the coming months.

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