Cultural holidays specialist Martin Randall Travel is the latest operator to start implementation of TigerBay’s sales and management system, and integrated website.
The operator joins other group and escorted tour specialists, like Brightwater Holidays, who use the system.
Gary Whyte, digital project manager of Martin Randall Travel, said: “We went through a thorough process of reviewing the relevant systems in the market and found that TigerBay was the best fit for our business.
“The system provides the tours functionality, integrated CMS and e-commerce capabilities we currently need, and gives us the flexibility we’d like for the future.
“It is easy-to-use, will increase efficiency, and support the high levels of care that our customers expect.”
Carl Morgan, managing director of TigerBay, added: “We look forward to a continued relationship with Martin Randall Travel and to working with them to help them achieve their future business objectives.”