Travolution Generations

Travolution Generations

Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet. Research: Do consumers act their age on the web? (quantitative survey of 3,500 consumers) Keeping an eye on travel (eyetracking study) Focusing on the ages (focus groups) Diaries of buying travel online…

Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet.


Research:



Analysis:



Tests:



  • Site Seeing (Peter Matthews casts his eye over STA Travel, Saga Holidays and OneAndOnlyResorts)
  • Road Test (Janek Mistry examines eight websites for their search engine friendliness)

Comment: