Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet. Research: Do consumers act their age on the web? (quantitative survey of 3,500 consumers) Keeping an eye on travel (eyetracking study) Focusing on the ages (focus groups) Diaries of buying travel online…
Travolution Generations
Travolution Generations is a collection of articles, exclusive research and analysis examining how different consumer age groups interact with travel brands on the internet.
Research:
- Do consumers act their age on the web? (quantitative survey of 3,500 consumers)
- Keeping an eye on travel (eyetracking study)
- Focusing on the ages (focus groups)
- Diaries of buying travel online
Analysis:
- 100 ways to reach four generations (Adam Woods brings together top marketing tips)
- Having designs on the target market (David Bicknell examines the role of web design)
- Reaching over the age barrier (Piers Ford asks if marketing is the key to reaching generations)
- Playing the generation game (Rob Solomon, CEO of Sidestep, with a first-hand view)
- Are you read for tomorrow’s world? (Tricia Holly Davis asks academics, economists and senior industry figures)
Tests:
- Site Seeing (Peter Matthews casts his eye over STA Travel, Saga Holidays and OneAndOnlyResorts)
- Road Test (Janek Mistry examines eight websites for their search engine friendliness)
Comment:
- What is Travolution Generations? (Kevin May and Tricia Holly Davis explain the Generations project)
- Study shows us the way forward (Leon Beckenham, AOL travel editor)
- Mastering the tools of the trade (Tim Frankcom, general manager, Yahoo! Travel Europe)