About £10 million is to be spent by Air Charter Service over the next five years advancing the aircraft charter company’s booking technologies and online presence.
The firm is revamping and redeveloping all of its websites with enhanced functionality in time for the spring.
The move comes as the company is set to achieve record turnover of £300 million in the year ending January 31.
Real time customer information portals will be introduced as the company invests in other “disruptive technology” over the next few years, according to chairman and founder Chris Leach.
“Whilst we believe that the award-winning personal service that we offer will never be replaced entirely by technology, we are adapting the traditional brokerage model,” he said.
“We have always invested in technology, but now the need is greater than ever.
“To cover the three divisions in each of our 18 offices and the 50,000 aircraft that we have access to, we already have many websites around the world in multiple languages – each tailored to the local marketplace and culture. Each office also has our custom-made charter bookings platform, and this bespoke software allows us to efficiently source aircraft anywhere in the world.
“Many of our competitors claim to be unique by investing in technology, but ultimately we feel that we have an advantage due to our existing international footprint, meaning technological developments will easily be rolled out worldwide. We provide our customers with global solutions, not local gimmicks.”