Hong Kong Hotel ICON has revealed it saw significant increases in both direct revenue and online sales during last year’s Black Friday sales period having integrated Hotelchamp tech.
The property, which is owned by the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and used as a testing ground for new tech, used Black Friday as a first project for Hotelchamp’s marketing and sales platform.
On average, hotels that used Hotelchamp for Black Friday campaigns saw increase of 105% in their conversion rate compared with the week before.
Hotel ICON claims to have significantly outperformed this with a 178% increase in direct revenue and 226% increase in the number of online transactions compared to the week before.
Terence Fong, Hotel ICON digital marketing manager, said: “Direct bookings are crucial for independent hotels such as Hotel ICON, where we need to stand out in this fiercely competitive market.
“Hotelchamp is one of the most comprehensive innovators in direct booking solutions. We can personalise the marketing messages and products based on visitors’ behaviour, not only on the website but also on booking engine, so it makes everything relevant and value added to the audience.
“With sophisticated conversion tracking, we can easily measure the performance with both direct and attribution model.”
Kristian Valk, Hotelchamp chief executive added: “Front-runner in the Asian market, Hotel ICON is an excellent partner in continuing to educate the industry about how best to leverage technology.
“We see a true innovator and are thrilled to provide them with our latest solutions to deliver the perfect individual experience for each of their guests before they’ve even walked through the front doors.
“We’ve already seen great results and we look forward to achieving more through our ongoing relationship with Hotel ICON.”