Viatour clinches Travel Explorer deal

Brazilian travel booking system Travel Explorer has selected Viator as its preferred partner for destination experiences.

Brazilian travel booking system Travel Explorer has selected Viator as its preferred partner for destination experiences.

The deal means that some of the UK’s best tours will be more accessible to the Latin American market.

Travel Explorer will provide customers throughout Latin America, including leading travel agencies and operators, direct access to Viator’s tours, activities, attractions, shore excursions and events, as part of the company’s dynamic packaging offering.

Through more than 1,000 registered customers, travellers in the region will be able to research and book things to do in Brazilian and Latin American destinations, as well as other popular destinations around the world including Miami, New York, Orlando, Buenos Aires, Lisbon, London, Paris and Rome.

Viator’s selection of destination experiences includes traditional sightseeing tours, cultural activities, worldwide attractions, outdoor adventures, and exclusive VIP opportunities.

Alberto Galbeno, chief executive of Travel Explorer, said: “Sales originating from the destination activities segment are growing in all our main markets, largely through mobile devices, so we are excited to bring this enhanced global offering to our customers.”

Ken Frohling, business development vice president at Viator added: “The Brazilian and Latin American markets represent significant online and mobile growth opportunities for companies in every sector of the travel industry.

“Travel Explorer is an expert in the region connecting leading regional travel agencies and tour operators with important products and technologies.”