New eDreams ODIGEO platform to attract online advertisers

Media services website gives information on audiences and placements Continue reading →

A new platform is being created by eDreams ODIGEO as it seeks to attract advertisers to its online travel brands.

The media services website has been set up to enable advertisers to access information about the advertising services offered, from the type of audience they can expect to reach to the advert placements available.

EDreams ODIGEO Media Services provides advertisers with access to more than 18 million travellers who book through its brands annually, and boasts one billion monthly searches, 35 million newsletter subscribers, seven million accumulated mobile downloads and 1.4 million followers on social networks.

The company has a presence across 43 countries with 245 websites and apps across its eDreams, GO Voyages, Opodo and Travellink OTAs and meta search engine liligo.com.

The new platform showcases advertising solutions including audience extension, microsites, newsletter insertions, social channels, push notifications, dedicated email campaigns and video content.

Advertisers can gain access to 15,000 different segmented audience groups, which are regularly updated according to their socio-demographic profiles, interests, and locations.

Chief advertising officer, Pablo Caspers, said: “Many leisure travellers make decisions about their destination while browsing the internet, and even decide to visit a destination they had not originally planned on visiting after finding inspiration on a travel website.

“As eDreams ODIGEO is Europe’s largest online travel agency we are uniquely placed to influence and awaken our users’ interests before, during and after the purchase process. We are pleased to offer advertisers the opportunity to showcase their products and services to a uniquely large audience.”