Start-up Indian carrier Vistara is to distribute all its fares through Travelport’s Travel Commerce Platform.
The distribution and merchandising agreement will see the airline, a joint venture between Singapore Airlines and Tata Sons, sell via Travelport-connected agents worldwide.
Agents will be able to search, compare, and book Vistara fares and ancillary services via their existing desktop workflow.
Vistara will also participate in Travelport’s suite of airline merchandising solutions via its Merchandising Platform.
It will become the 85th carrier to use Travelport’s Rich Content and Branding technology to establish and increase its brand presence across the globe.
Giam Ming Toh, chief commercial officer of Vistara, said: “We are very excited to partner with Travelport for distribution and merchandising solutions. Their flexible approach to distributing content means that we will be able to customise the way we communicate our unique offering to travel agents worldwide, enabling the seamless servicing of Vistara customers.”
Travelport UK and Ireland’s managing director, Simon Ferguson, said: “We are very pleased to have Vistara on board as they will undoubtedly become one of the key carriers in the India region, and look forward to assisting them showcase their brand and products to our 67,000 travel agency subscribers worldwide, growing their bookings on a global scale.”