SAP Concur brand unveiled following acquisition

SAP Concur brand unveiled following acquisition

Spend management firm Concur has today rebranded as SAP Concur, combining their brand with software giant SAP.

The unified brand will allow SAP Concur to use the resources SAP has to offer when it comes to research and development.

It aims to simplify expense, travel and invoice management for greater visibility and control.

Corporate marketing vice president Jessica Shapiro said: “Through this unified brand experience, we can tap into SAP’s vast resources to focus more than ever on innovation and our customers’ unique needs.

“Customers can continue to count on our commitment to help them run their businesses better.”

Sap chief marketing officer Alicia Tillman said: “Taking this next step to align these two powerful brands will help us deliver maximum value to our customers.

“SAP strives to empower a culture of purpose, value and collaboration, and together with SAP Concur, we are committing to help businesses of all sizes run at their best.”

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