Roiback, specialists in hotel direct channel sales management, has created a pocket edition of its booking engine.
BackHotel Lite is a new, simplified version of its current offering, BackHotel, which is being billed as an affordable version for independent hotels and small chains.
BackHotel Lite has been tailored to the needs of these smaller groups and properties, but Roiback says it “maintains the essence and technology of the BackHotel engine”, which it says has been established for high conversion rates and extensive background in the management of large volume bookings.
The pocket edition can be fully integrated into a hotel’s website in a few days. The firm says configuration of the booking system (CRS) is “simple and powerful” and has a “high level of personalisation”.
Bookings can be made in three clicks on BackHotel Lite and hoteliers have the option to add a series of modules or add-ons to customise the booking engine to their specific needs.
Rebeca Gonzalez, managing director of Roiback, said: “With the launch of BackHotel Lite we want to cover the needs of independent hotels and small chains with focus on the direct channel who are seeking leading-edge solutions with a guarantee of success, and a booking engine adapted to their financial and time-dedication possibilities.
“There is a clear demand in the market for a product like BackHotel Lite and I am convinced that we will help this hotel segment to be present in the direct channel in the most optimal way, leaning on the experience and technology of Roiback.”