Singapore Airlines launches chatbot for customer queries

Pre-flight-related queries for Singapore Airlines’ services will be answered by a chatbot as the carrier expands its digital options. Continue reading →

Pre-flight-related queries for Singapore Airlines’ services will be answered by a chatbot as the carrier expands its digital options.

The beta bot called Kris will be in “constant learning mode” and its capabilities will develop over time.

Passengers who visit the SIA Facebook page and use Facebook Messenger will be able to chat privately with Kris and receive assistance.

The bot is currently trained to address queries in English related to baggage, check-in, online booking, as well as travelling with infants and children.

Based on historical data, the beta bot has been trained to address the most frequent queries customers search for on the airline’s website.

Using variations of actual questions received from customers, Kris’ responses have been fine-tuned through rounds of iterations using artificial intelligence, with the aim of training the bot to provide conversational replies that can meet the needs of customers promptly and efficiently, according to the airline.

SIA has been progressively enhancing its digital capabilities and the development of Kris was led by an in-house team.

Customer services and operations senior vice president Marvin Tan said: “SIA is committed to offering our customers more choices and greater convenience in how they engage with us – at any time of the day or night. Kris will be under constant development as we further develop its knowledge library based on what our customers are most frequently reaching out to us for.

“Customer preferences are changing and with Kris we are taking feedback into account by expanding our servicing platforms beyond traditional contact centre and email channels.”