InterContinental Hotels Group (IHG) has announced that its loyalty programme members in the UK will now get complimentary access to a curated list of Amazon e-books.
They can download the e-books via the IHG app and can also read them on the Kindle app.
Apurva Pratap, vice president, distribution and commercial marketing, Europe, at IHG said: “IHG Rewards Club is about more than just rewarding guests with hotel stays and the best possible room rate, it’s about recognizing loyalty and delivering benefits on things our members really want, hence our partnership with Amazon.
“We are constantly looking for ways to innovate and expand our Rewards Club offering to ensure our members can benefit from unique experiences and rewards from leading companies like Amazon.”
A selection of Kindle titles, including books published by Amazon Publishing, will be offered to members based upon their membership level:
- Club members will be eligible to receive one e-book from Amazon Publishing bi-annually
- Gold Elite members will be eligible to receive one e-book from Amazon Publishing per quarter
- Platinum Elite members will be eligible to receive two e-books from Amazon Publishing per quarter
- Spire Elite members will be eligible to receive three e-books from Amazon Publishing per quarter
“We are delighted to offer Amazon Publishing e-books to IHG Rewards Club members in the UK,” said Dominic Myers, director of Amazon Publishing EU.
“From page-turning novels to short non-fiction essays and stories – this Kindle benefit will give travellers an easy way to read while on the go.”