Online platform launched to offer agents ‘hot leads’

Spinning Globe lets consumers create wishlists of activities and destinations Continue reading →

An online platform for agents to access “hot leads” from customers who build their own trip but need help booking it has been launched.

Spinning Globe is a site on which holidaymakers can create wish lists by choosing activities and destinations that appeal to them in a My Trip planning tool.

After creating their list, they can choose an Abta or Atol-licensed travel agent – a specialist for the type of holiday they have created – to contact for advice and to book.

Spinning Globe, which is looking for more UK agents to register to use its site, takes a fee from the agent for delivering a customer.

So far, agents from Travelbag, DialAFlight, Turquoise Holidays, Wexas and Fleewinter have registered but Spinning Globe hopes independent high street agents will follow suit to add a potential revenue stream.

It features destination content, sponsored by tourist boards, on Thailand, Zagreb, the Bahamas, Nevada, Mauritius, Kenya, Chile and Qatar, and aims to add more.

“We want to give agents another way of attracting customers, and when customers have built their own trip it’s a really hot lead,” said Spinning Globe’s head of marketing Joanna Cooke. “The consumer has done most of the work.”

Agents can become Spinning Globe experts by completing destination training, and by doing so make themselves stand out as the agent of choice for the customer and get more leads.

The company, founded by Gary Jocobs, says its e-learning training portal VFam is “the next-best way to learn” about a destination other than travelling there.