Ryanair has made its move into the attractions market by launching Ryanair Tickets today, selling theatre, music and sporting tickets across Europe.
Customers on Ryanair’s website can buy tickets from November 10, starting with London’s ‘Live at Chelsea’ series with other events coming soon.
It has been set up in partnership with ticket distribution site Coras, and will be available in seven languages (English, French, Spanish, German, Italian, Portuguese and Polish) and three currencies (Euro, Sterling and Złoty) and “more to follow”.
It follows the new Ryanair Rooms website, Apple Pay integration with the airline, long haul Air Europa flights and a new partnership with the Erasmus Student Network as recent Ryanair announcements.
Director of ancillary, Greg O’Gorman, said: “We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Misérables. Customers will benefit from very competitive prices as an easy add-on within their MyRyanair account. Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.”
Mark McLaughlin, CEO of Coras added: “Travel plans increasingly start with the purchase of an event ticket, whether it be for a Premiership football match or for a favourite music artist. Ryanair Tickets offers customers a more convenient and personalised experience to purchase the best event tickets across Europe.”