Flybe is poised to significantly enhance its digital offering to passengers by implementing a range of advanced technology through Amadeus’s Altéa Suite.
The move to overhaul its digital offering supports the regional airline’s continuing business improvement strategy, including providing a personalised, interactive digital offering before, during and after travel.
Amadeus’ mobile solutions will also offer the airline’s passengers re-accommodation options during times of disruption, directly within Flybe’s mobile app.
The adoption of the full Amadeus Altéa Passenger Service System (PSS) provides integrated passenger data and the ability to deliver a more consistent service across all customer ‘touchpoints’.
The technology will also help Flybe drive up revenue though the innovative and multiple sales channels offered by the Altéa Suite.
In addition to the Altéa Suite, Flybe has signed for Amadeus e-Retail, Amadeus Anytime Merchandising, and Amadeus Customer Experience Management.
The technology will be implemented by the end of 2018.
Chief executive, Christine Ourmières-Widener, said: “We look forward to working with Amadeus to implement what will be a ground breaking digital transformation for Flybe.
“It will bring a whole host of new sales’ possibilities and operational improvements that will drive up revenue, but ultimately it will be our passengers who benefit from having access to world leading digital experiences across many different touch points in their journeys.
“This project is a major step in the delivery of our sustainable business plan for the airline.”
Amadeus senior vice president, airlines, Julia Sattel, said: “Travellers today expect airlines to deliver highly personalised offers consistently through multiple channels and at the right moment.
“For an airline like Flybe that generates circa 80% of its revenues online this is a significant vote of confidence in Amadeus’ advanced digital, merchandising and customer experience management technology.
“We see this as a best practice example of how Amadeus can support an airline to achieve its digital transformation goals, and we very much look forward to working with Flybe to help the airline implement its business strategy.”