Online adventure holidays specialist Much Better Adventures has launched a crowdfunding campaign in a bid to raise upwards of £750,000 to fund its growth plans.
The London-based company is an online platform for booking active holidays with independent specialists.
Launched in 2012, Much Better Adventures set out on “a mission to unearth the world’s best local guides, hosts, and places to stay” and has since driven more than £10 million in bookings for its operator partners.
Consumers can book adventure holidays including activities such as skiing, kayaking, hiking, cycling, dog sledding, rafting and paragliding and targets small independent operators to help grow local economies.
In the last 12 months, the company has booked 6,518 passengers, and seen repeat bookings increase by 258%, with customers booking on average 2.4 trips each.
Much Better Adventures is already backed by some venture capital funds and angel investors, and raised £400,000 last year.
Co-founder Sam Bruce said: “We sent an email out to our fast-growing community to gauge interest and the response totally blew us away. We’re really excited about this next step on our journey and love the idea of our amazing network of adventurers, hosts and the crowd joining with experienced investors in owning a piece of the Much Better pie and helping us build the leading adventure travel brand.”
A public Crowdcube page goes live on November 2 after a private 24-hour window for community members on November 1 concludes.