Sabre has developed what it says is the hospitality industry’s first analytics platform to use artificial intelligence (AI) to help maximize total hotel revenue.
SynXis Analytics Cloud is Sabre’s new data and analytics platform built from the ground up for the hospitality industry.
Sabre says that many hoteliers are “hamstrung” with a number of separate, and often manual reports, creating an “expensive” lag in their revenue-focused decisions and making them reactive to market dynamics.
“Even with solutions available on the market today, hoteliers are limited to analysing past events which provides only a historical view and few actionable insights,” Sabre said.
But it believes leveraging artificial intelligence, through its SynXis Analytics Cloud, identifies opportunities for revenue and guest experience improvement and helps hoteliers avoid lost revenue by analysing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations to deliver targeted, actionable insights.
Hoteliers can design and test different predictive models by choosing a variety of pre-built machine learning algorithms.
“Our vision for SynXis Analytics Cloud is focused on solving the hospitality data integration challenge and meeting hoteliers’ need for self-service business intelligence and artificial intelligence capabilities,” said Balaji Krishnamurthy, vice president of global strategy, corporate development and business intelligence for Sabre Hospitality Solutions.
“The move to predictive forward-looking analytics represents a tectonic shift for the hospitality industry that has traditionally been limited to static backward-looking reporting. We are bringing AI to operations, distribution, personalization and retailing.”
Several Sabre customers including Denihan Hospitality Group, Preferred Hotels & Resorts, Vantage Hospitality Group, L.E. Hotels and Two Roads Hospitality have already taken up these solutions.
Joshua Steele, Denihan’s director of reservations, key accounts and operations, has used the tool for market segmentation and channel analysis. He said: “SynXis Analytics Cloud offers powerful analytics tools that are fast and easy to use and the fresh visualization capabilities allow for in-depth analysis of subchannel booking trends.”
Bianca Porto Barga, vice president, account management for L.E. Hotels, added: “We are fans of performance insights as we have all information at our finger tips. Instead of running reports per property to have an overall idea of how our company is doing, we can run figures and get immediate reports.”
Sabre expects to expand its business intelligence offering later this year with additional AI-powered solutions.