Hotel microstay booking platform BYHOURS has undertaken brand relaunch and released an app.
The firm is aiming to clearly differentiate itself from hotel booking sites that do not offer stay for as short as three hours as it does.
To do so, its logo has changed from a speed-referencing kangeroo to a full caps brand name with a clock face and location marker incorporated into the ‘O’ of hours.
Its app is designed to offer faster and “more intuitive” booking technology. Its search and map facilities have been updated.
BYHOURS launched in 2012 with its model designed to help hotels boost occupancy by allowing guests to book rooms in three-hour, six-hour and 12-hour stays at the same time as giving guests the chance to access rooms at three, four and five star hotels spontaneously for as short a time as they need. It claims to save consumers up to 75% on a standard room rate and earn hotels an extra £200,000 a year in booking revenue.
Since its launch, BYHOURS has grown to be available in 50 countries and has driven more than 200,000 transactions. Business travellers are “largely driving demand”, the company said.
BYHOURS offers microstays at hotel groups including Silken, Accor, Starwood, Vincci and Barceló and aims to add 600 new UK hotel properties to its platform by the end of 2018.
The brand repositioning comes shortly after the platform’s June launches in Latin America and the Middle East.
Guillermo Gaspart, BYHOURS founder and chairman said: “After five years of strong and growing demand we are convinced the microstay market is not a temporary trend, it is a growing sector for the hotelier market. Our brand repositioning reflects this confidence and makes clear our unique and original proposition – microstays in some of the world’s best and most convenient hotels.
“Our ambition is that BYHOURS begins to be recognised as a must-have travel and lifestyle tool. It isn’t just about using a hotel room for some downtime or to grab a shower. Some of the bookable properties are representative of the world’s best hotels and all their services and facilities are available for microstay users.”