EnjoyEngland signs TomTom download deal

EnjoyEngland signs TomTom download deal

EnjoyEngland has signed a partnership with satellite navigation system provider TomTom to allow users to download tourist and hotel information to their devices.

A dedicated button on the EnjoyEngland website will automatically send information to any connected TomTom satnav product.

Users will be able to transfer locations of around 5,000 attractions, 17,000 hotels and 500 tourist information centres in England.

Tim Holt, VisitBritain senior partnership executive for the England marketing division, said: “This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors.

“It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”

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