Ebookers unveils major marketing push

Ebookers is to support the relaunch of its website with a major cross-media marketing campaign under the strapline “Smart bookers are Ebookers.”

The campaign will begin on 10 September and include online, press, outdoor and radio activity.

The Orbitz Worldwide-owned online travel agency switched its original logo – used since 1996 – in January ahead of the site’s long awaited overhaul this summer.

The use of BBC Radio One presenter Jo Wiley to provide the voiceover for the radio ads is also the first time the agency has used a well-known public figure to front part of its marketing activity.

Ebookers UK and Ireland managing director, Ciaran Lally, said: “After 11 years as one of Europe’s largest online travel agents, we felt it was essential to significantly enhance the functionality on our website focusing on improving the customer experience, particularly in making booking decisions easier.

“The new brand identity is in keeping with an improved Ebookers.com that aims to achieve this.

“We know our customers are very travel savvy and so we are striving to provide a service and range of travel products that make it easier to get the holiday, flight or hotel our customers want.”

The campaign was created CHI & Partners, with MediaCom handling planning and buying across all media.

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