Minor Hotels becomes first Asia Pacific hotelier to use Expedia Mice white-label
Hotel chain Minor Hotels will become the first in the Asia Pacific region to launch an automated meetings solution in a tie-up with Expedia.
The deal will see Minor’s Anantara and Oaks brands go live with Expedia’s white-label Mice (meetings, events and incentives) technology.
This means visitors to hotel websites will be able to instantly check availability and pricing information and independently configure and book meeting rooms, accommodation, food and equipment.
Expedia said its Mice platform accelerates and simplifies a process which has been largely manual, inefficient and time-consuming for hotels and event-planners.
Minor Hotels is expected to be able to do away with the need for RFPs (Request for Proposals) and increase Mice sales through greater efficiency and automation.
The technology also enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue.
Marcos Cadena, vice president of digital, e-commerce and electronic distribution at Minor Hotels, said: “Customers are becoming accustomed to immediate accessibility and will expect their brand experiences to be personalized and easy to navigate.
“By strategically automating our MICE business using Expedia’s best-in-class technology, we can drive greater MICE sales efficiency and deliver higher customer satisfaction across our brands.”
Maxim El Masri, senior director, global partner group (Asia Pacific), the Expedia group, added:
“Expedia’s MICE solution presents a huge technological leap from the manual, inefficient processes that still exist widely within the hotel meetings industry.
“We’re excited about this new collaboration with Minor Hotels, which sees us harness our expertise in technology for the benefit of our hotel partners. We believe this new solution will benefit many hotels across Asia Pacific and around the world.”
Minor Hotels is the first hotel group to launch Expedia’s white-label Mice solution in Asia Pacific following the launch of the platform in Europe.
Last year, Best Western was the first global chain to launch in Germany with more than 300 hotels, enabling them to offer guestrooms and meeting space to travel bookers through their sites.