Tours start-up Musement acquires content and reviews aggregator Triposo

Tours start-up Musement acquires content and reviews aggregator Triposo

Local tours start-up Musement has acquired travel content platform Triposo.

The deal brings together more than 12 million travellers across both platforms and strengthens Musement’s global footprint.

Triposo chief executive, Nishank Gopalkrishnan, will continue in his role and join Musement’s leadership team to oversee the company’s strategic B2B partnerships.

Alessandro Petazzi, co-founder and chief executive at Musement, said: “Today’s news is a major milestone for Musement’s users and partners alike.

“Our vision is to build the best in-destination activities discovery and booking platform.

“Triposo’s machine learning technology, which serves hyper-personalized content to users, combined with Musement’s discovery and booking technology service for travel, are a natural fit.

“Through this partnership, we’re bringing an amazing team and cutting-edge technology in-house, significantly enhancing the overall experience for our users and creating new revenue opportunities for hundreds of local travel partners.”

Founded in 2013 in Milan Musement curates travel experiences for users to search for and book.

In less than four years, the company has grown into one of the world’s largest platforms for in-destination travel experiences.

Triposo uses machine learning to aggregate reviews onto one platform and has seen 10 million downloads of its apps, more than 40% of which are from North America and Western Europe.

The company, which raised venture capital from InterWest Partners and others, aggregates travel content for 200 countries, 50,000 destinations and five million points of interest.

Triposo’s technology integration is expected to be completed in the next few months and will allow Musement to offer a more intuitive and personalised experience.

Nishank Gopalkrishnan, Triposo chief executive, said, “We are very excited to join the Musement team and to join forces with Musement, powering one of the world´s largest and fastest growing platforms for in-destination experiences with Triposo’s award-winning machine learning technology.

“Together, I am confident that we can offer our users the best content, and provide our partners  with monetization opportunities at scale.”

Keval Desai, Partner at InterWest Partners, said: “As an investor and traveller, I am excited at the possibilities that this partnership opens up for travellers worldwide.

“Now that we all carry a powerful supercomputer in our pockets, it makes sense to leverage that technology and bring back the joy of spontaneous discovery into our travel experiences.

“With the combination of Musement and Triposo, we can all look forward to saying goodbye to tedious planning before we embark on our journey and simply look forward to the delights that await us when we arrive at our destination.”

Triposo will continue operating from Amsterdam, adding an extra location to Musement’s existing offices in Milan, London, Barcelona, New York and Dubai.

As part of the deal, InterWest Partners has joined the company as a shareholder. Musement has raised a total of $18 million from Paris based 360 Capital Partners, Milan based P101 and others.

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