Customer identity confirmation provider HooYu is to verify the identity of users on the easyCar Club peer-to-peer car rental marketplace.
EasyCar Club emerged from easyCar.com, part of the easy family of brands backed by easyJet flounder Sir Stelios Haji-Ioannou.
The club allows members to rent under-used cars from private individuals and has almost 100,000 members.
Many customers are local people without cars who need a vehicle for everyday tasks such as shopping, moving house or weekends away. Conversely, there are also plenty of people who use their cars for commuting and are happy to rent them out at weekends to offset the costs of owning a car.
HooYu cross-references and analyses data from a person’s digital footprint to confirm their ‘real-world’ identity.
It also extracts and verifies data from ID documents at the same time as authenticating the ID document and conducting a biometric facial check comparing a selfie of the customer with the facial image on their ID document.
EasyCar Club product manager Jin Ng said: “Many users are starting to reassess car ownership and increasingly view cars as a service as a more pragmatic approach to urban mobility.
“HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users.”
HooYu marketing director David Pope said: “Progressive companies like easyCar are committed to making the customer journey simple and yet not compromising on safety.
“Our partnership with easyCar Club helps all parties in the equation to transact confidently.
“Insurers have the comfort that they know who is renting vehicles, easyCar Club are able to grow user numbers confidently and new users can enter the world of peer-to-peer marketplaces secure in the knowledge that they know who they’re dealing with.”