Booking platform Hotelchamp has struck a deal with review service TrustYou to give customer feedback.
The companies hope the partnership will boost direct bookings for hoteliers by giving trusted feedback and reviews from guests.
“We believe that our review data and integration possibilities support Hotelchamp’s mission to help hoteliers gain control over direct bookings and benefit from customer engagement through guest reviews,” said Michael Menzel, vice president strategic partnerships and CRO at TrustYou.
“Showcasing a good online reputation across the web is the key to more direct bookings as 95% of all travellers read reviews before they make a booking decision.”
Kristian Valk, chief executive of Hotelchamp, added: “The power of TrustYou’s millions of guest reviews, combined with Hotelchamp’s smart technology, further enhances the guest experience on the hotel website.”