Top ten airlines for mobile engagement listed

A mobile data platform has listed the top ten airlines in order of their mobile engagement in the UK. British Airways came out in top spot for premium airlines, while Thomson Airways had the most traffic of the budget carriers. … Continue reading →

A mobile data platform has listed the top ten airlines in order of their mobile engagement in the UK.

British Airways came out in top spot for premium airlines, while Thomson Airways had the most traffic of the budget carriers.

Behind Thomson Airways came easyJet and Ryanair while BA was followed in second and third place by Emirates and Virgin Atlantic.

Ryanair had the most app downloads of the low-cost carriers and British Airways did among premium airlines.

The company said: “More and more people research their air travel on their mobile phones, so to get a true picture of how an airline brand is really doing, it is indispensable to look at their mobile audiences.”

Ogury is a mobile data platform that analyses mobile user behaviour globally.

Its research also found that Google was by far and away the top ‘referrer’ – through which around 70% of users of airlines’ mobile channels come through.

For premium airlines, Skyscanner was the second highest referrer, but typically less than 10% of people came through Skyscanner.

Across all airlines, the majority of users were either viewing just one page or looking at more than six.

The top ten list of premium airlines is:

• British Airways
• Emirates
• Virgin Atlantic
• Qatar Airways
• Etihad Airways
• Lufthansa
• Turkish Airlines
• Qantas
• American Airlines
• Singapore Airlines

The top ten list of budget airlines is:

• Thomson Airways
• easyJet
• Ryanair
• Jet2.com
• Monarch Airlines
• Wizz Air
• Flybe
• Thomas Cook Airlines
• Aer Lingus
• Vueling Airlines