Trade technology supplier Traveltek Group is expanding into the Gulf region.
An office in Dubai has been established as the Glasgow-based company looks to fill a gap in the Middle East market for advanced travel booking solutions.
Two experienced travel technology professionals have been appointed to lead its Gulf expansion strategy.
Vinod Singh is named as regional manager, Middle East and India and Vivek Katheriya joins as regional sales manager, India and MENA.
Both recruits bring Middle East travel technology experience to their roles.
They both previously worked as business development managers for bedbank Work2Meet.
Prior to that, Singh was business development manager for Amadeus India and Katheriya was Middle East head of sales for QuadLabs Technologies.
The duo are targeting the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman, all markets where agents, operators and wholesalers in are in need of sophisticated travel technology to help drive efficiencies and boost sales.
Global sales director Peter Whittle said: “Given our proven track record delivering a powerful and successful selling platform to the international travel trade, we are well positioned to harness the healthy growth of the GCC travel and tourism industry.
“Our global expertise, combined with the market and technology experience demonstrated by Vinod and Vivek, will ensure we can cater to the needs of the region’s travel trade now and in the future, particularly as demand for dynamic packaging and cruise booking solutions grows at a rapid rate.”
Katheriya said: “The technology facilitates secure online transactions, which is crucial in a region where online travel companies are yet to realise their full potential.
“Factor in the ability to conduct customised search journeys and documentation for B2B and B2C websites and Traveltek has an important role to play in bring new levels of sophistication and trust to the Middle East’s online travel arena.”