EasyJet is launching what it claims is a first for UK airlines by offering a free text message service to update passengers with information ahead of their departure the airport.
The series of SMS messages – up to four per passenger – will start with a “reassurance” bulletin four hours ahead of departure with a customer booking reference, flight time and check-in details.
A notification will be sent shortly before check-in closes as well as a boarding reminder once passengers are in the departure lounge.
The service has been created for EasyJet by technology provider Mantic Point.
Passengers will be asked if they wish to receive the messages in an email after they have booked a flight.
The free service will initially be available to outbound passengers on eight routes from London Gatwick, Edinburgh and Glasgow.
Mantic Point, which has a contract to run the service for 12 months, will extend the scheme to cover all routes from EasyJet’s base network within six months.
The model is funded by advertising from airport retailers contained at end of each message.
The Gatwick flights include services to Amsterdam, Barcelona, Budapest, Edinburgh, Glasgow, Malaga, Marrakech and Nice. Flights to Gatwick from Edinburgh and Glasgow are also included.