Revenue management technology is to be provided to Best Western Hotels & Resorts by OTA Insight.
The hotel operator will use OTA Insight’s rate intelligence platform to enable it to benchmark its rates, manage its revenue strategy and increase profits.
Best Western will benefit from OTA Insight’s rate parity and online visibility tools and monitor locally targeted online travel agency promotions to ensure the best rates are available on Best Western’s direct hotel website.
It will use OTA Insight’s latest development, a new parity dashboard that allows global chains to manage pricing across all channels and properties from head office. The dashboard will help Best Western monitor rate parity and work with individual properties to alleviate any pricing anomalies.
Best Western’s portfolio of hotels around the world, include global brands: Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, BW Premier Collection and Executive Residency by Best Western.
OTA Insight chief executive and founder Adriaan Coppens said: “We’re looking forward to introducing our rate management tools to another globally recognised hotel group.
“I am thrilled to be collaborating with Best Western to help deliver more profitable revenue strategies thanks to the support of our technology.
“Best Western Hotels & Resorts will benefit from our clever rate parity tool and brand new parity dashboard to monitor live pricing, solve rate issues and execute pricing strategies accordingly.”
Ron Pohl, Best Western Hotels and Resorts Senior vice president and chief operations officer, said:
“Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution.”
“The platform allows us to monitor data in real-time to stay ahead of competitors in this complex and fast-paced online distribution space. We’re very excited about the potential of this partnership with OTA Insight as we strive to optimize distribution and deliver higher RevPAR to our hotels.”