Audley Travel to focus on UGC after Stackla deal

Audley Travel to focus on UGC after Stackla deal

Luxury tour operator Audley Travel will be using more user-generated content in its marketing campaigns after signing a deal with Stackla.

UGC specialists Stackla will help Audley find, sort, and publish content to maximise online conversation.

Audley has launched its 2017 social media campaign, calling travellers to share images of the “fantastic but little-known” destinations they have visited via the hashtag #MyLittleKnown, which will run throughout August.

One poster will win a trip with Audley Travel to San Rafael in Ecuador.

Stackla uses visual recognition technology to scan each piece of image-based content that enters its platform, automatically deciphering its contents and applying relevant tags – significantly reducing the time marketers spend manually tagging and sorting content.

Loic Robertson, digital and marketing director for Audley Travel said: “We wanted a system that was user friendly and also gave a fast load time of user generated content onto our website. The ability to manage the rights of the images our clients upload is also key to us as we take their privacy very seriously.

“Going forward, we expect to see an increased number of our clients talking about their trips on social media as we showcase user-generated content through our various digital marketing platforms and we also hope to see other users engaging with the content. Ultimately, we believe these real-time reviews from our clients will play a key role in people choosing to book with Audley.”

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