Expedia’s dynamic packaging technology will be used by Barceló Hotel Group in a new partnership with the goal of improving demand for and revenue created by the properties.
Expedia says its package bookings typically drive twice the length of stay and booking window, and half the cancellations of standalone bookings.
Barceló, which operates in Europe, Latin America and the Caribbean, is comprised of four brands in 20 countries. By leveraging Expedia’s best-in-class technology, the company hopes its new package booking option will enable consumers booking on Barceló’s US and UK websites to combine their Barceló hotel with a flight booking from one of more than 500 Expedia airline partners.
The partnership is the second of its kind for Expedia, which has a similar technology deal with Marriott.
“This new collaboration with Expedia is a natural fit for us, allowing us to offer consumers an unrivalled dynamic packaging experience from our own website,” said Raul Gonzalez, CEO, Barceló Hotel Group.
Cyril Ranque, president, lodging partner services, at the Expedia group added: “Our objective here is to explore how Barceló and Expedia can evolve beyond the existing distribution relationship in order to grow business for our owners.”
“The launch of the Barceló collaboration is a clear sign that our heavy investment in technology innovation is paying off for our hotel partners. Momentum is building as our chain partners collaborate with us on these ground-breaking initiatives to deliver value beyond traditional distribution. Our goal is to drive as much value for our hotel partners, like Barceló, as we can, harnessing Expedia’s strengths in technology, marketing and data.”
The technology has gone live in the UK and US and will be rolled out globally in the coming months.