B2B specialist Hotelbeds Group is to distribute Big Bus Tours sightseeing trips.
The long-term deal is projected to deliver a significant increase in passengers for Big Bus Tours with consistent annual growth into the next decade, according to the company.
Both businesses will work to develop a strong customer proposition for sale through Hotelbeds Group’s portfolio of more than 35,000 partners around the world including OTAs, trave agents, tour operators and airlines.
Javier Arévalo, managing director of Bedbanks’ Transfer & Activity Bank business, said: “Taking a Big Bus Tour is recognised by tourists all around the world as the first thing to do when arriving in a new city – and we´re simply thrilled to be its global partner.
“This news forms part of our commitment to our customers to provide them with the best and widest range of product available, at the best prices, for real-time instant booking.
“The addition of the walking tours, boat cruises and attraction packages with the same hop-on, hop-off concept makes this agreement more exciting still.”
Big Bus Tours global growth executive vice president Omid Golshan added: “We are very excited that Hotelbeds Group values the importance of working with a premium service provider within the open-top sightseeing tours sector.
“We look forward to deepening our partnership over the next few years through an even closer relationship with Hotelbeds Group and its extensive network of global distribution partners.
“Together we should be able to accelerate our growth whilst ensuring customers receive the very best value for their city experiences.”