There will be a huge jump in the number of Brits using Airbnb this summer, according to research from financial technology firm Ferratum.
Its Summer Barometer found that 19% of UK consumers are planning to use Airbnb’s holiday rental platform in 2017, up from just 1% last year.
Tony Gundersen, UK Country Manager for Ferratum, said: “Our research shows that British travellers still prefer the home comforts offered by a hotel over living in rented Airbnb accommodation for their summer holidays. Whilst hotels do offer a higher level of service, UK consumers should take stock of the accommodation options available to them this summer, and consider their budget allowances accordingly.”
The research also suggests that UK households are planning to spend almost a third (30%) of their summer budgets on travelling this summer, both at home and abroad. Instead of opting for Airbnb accommodation, almost half (44%) would be happy to pay for a hotel costing over €100, with an additional 49% spending €45-90 on a hotel during their stay.
It also found that the UK is expected to spend the least of all European countries on travel this summer compared to their income, with 34% of households’ disposable income going on holiday spending. The European average is 54% of disposable income.
But the research still suggests that one in three UK consumers (32%) intend to spend more than they did last summer