User-generated content platform Stackla has announced a new machine learning recommendation engine to help firms optimise personal content at scale.
Stacklahas introduced Co-Pilot which can be used by its 450+ customers, which include Subaru, McDonald’s, NVIDIA and Cirque du Soleil.
Those firms can now leverage its machine learning algorithms to evaluate published content, analyse how customers interact with it and receive predictive recommendations for what content will perform the best.
Co-Pilot is designed to help brands publish better, more authentic content with less effort.
Stackla says that there are more than two billion posts created on social media every day that it can help brands find, sort, and publish to create more engaging advertising, emails, websites, apps, and live event displays.
The firm says user-generated content performs better than brand content, as consumers today are increasingly influenced by their own networks.
“There is a massive amount of real customer stories shared on social media for brands to leverage, but creating and sourcing the right content for the right person across every channel has been an overwhelming task,” said Peter Cassidy, co-founder, CMO and chief product officer at Stackla. “We’ve built Co-Pilot to help marketers navigate this world of content so they can easily deliver personal, authentic and effective customer experiences at unprecedented scale.”
Stackla’s UGC platform was built to automate the curation, tagging and performance of content at scale. It uses visual recognition technology to scan each piece of image-based content that enters its platform, automatically deciphering its contents and applying relevant tags – significantly reducing the time marketers spend manually tagging and sorting content.
“Cirque du Soleil is constantly striving to translate our spectacular onstage performances into equally captivating and intimate digital experiences,” said Pierre-Paul Larivière, director of digital ecosystem at Cirque du Soleil.
“Stackla’s smart technology already enabled us to genuinely connect with people through authentic user-generated content, and now their machine learning algorithm will allow us to constantly assess, optimize and personalize the way we interact with our online audiences in an increasingly real and scalable way.”