Former easyJet chief information officer Trevor Didcock is joining digital consultancy Futurice as its first UK non-executive director.
He has been taken on by the Finnish company to play a key role in building its UK business.
Didcock previously held chief information officer roles at the AA, Homeserve and the RAC.
He led easyJet’s ‘Turn Europe Orange’ initiative which created new products and channels and introduced allocated seating as part of a programme of renewal across the airline, helping to quadruple profits.
Futurice chief executive Tuomas Syrjänen said: “His experience as the CIO of major public listed companies means he brings invaluable insight into the challenges faced by big corporates as they seek to use emerging technologies to improve operational efficiencies and deliver the best possible customer experience.”
Didcock said: “Businesses seeking to become digitally driven face a complex journey when it comes to re-engineering their business model, processes, and culture.
“Futurice has the breadth and expertise to empower and enable senior management and innovation teams so that they can survive and thrive in a constantly evolving digital landscape.”