Travelsoft, owner of Orchestra, the European travel distribution platform backed by Edmond de Rothschild Investment Partners, has acquired Sépage, a pioneer of artificial intelligence solutions for tourism.
The acquisition, for an undisclosed sum, aims to make Travelsoft core to tourism industry due to its ability to address the full range of digital challenges faced by travel companies from distribution to digital marketing optimisation.
Sépage uses publically available web-data to create new forms of artificial intelligence which qualifies e-travel website users and develops new modes of interaction that are more personalised and generate growth for clients.
Created in 2013 by young researchers and entrepreneurs, Sépage is a French firm specialising in data-marketing technologies.
Havas Voyages, Costa Cruises and Despegar are among companies using its services as a core digital strategy element.
A study by the market intelligence firm Tractica predicts that the revenues linked to artificial intelligence will grow by more than 60% from $358 million last year to $31.2 billion in 2025.