Alex Sparasci has been named as head of content by last-minute cottage holiday site Snaptrip.com.
He previously worked across a range of brands at Tui Group since 2009.
Sparasci started out writing content for Crystal Ski, before moving on to Content Strategist roles with Hayes and Jarvis, Sovereign, Citalia and Sunsail UK.
He will be responsible for growing the social media following of the UK cottage holiday brand, boosting search visibility and ensuring that customers find the right content at the right time.
He said: “Snaptrip has a great energy and pace, and I’m delighted to be part of an enthusiastic team where new ideas are quickly recognised and put into place. The potential to create great content in a business like this, and in such a thriving industry, is huge.”
Company CEO and co-founder Matt Fox added: “Alex has a fantastic career history, working for several major players and on some significant website redesign projects, so we’re delighted to have him on board.
“We want customers to come to us when they first start their search for a staycation – not just for a great last-minute deal, but for travel advice and tips on where to go.
“Alex has the experience and passion to help us do this, and we’re really excited to see our content develop over the next year.”