Turkey’s position as one of Sabre Corporation’s fastest-growing markets in Europe and the Middle East has prompted the opening of a new regional office in Ankara.
The new Ankara office will provide dedicated local support to travel and tourism customers in and around the country’s capital city.
It will also act as a hub for training agents to use the Sabre selling system.
Dean Bibb, interim senior vice president, Europe, Middle East and Africa, at Sabre said: “Turkey is an important strategic market for Sabre, and is one of our fastest-growing regions in EMEA.
“It’s a country with a young population that is increasingly aspiring to travel the world. Since we opened our first Turkish office in Istanbul in 2014, the country’s travel industry has seen significant growth – particularly in domestic and outbound travel.
“We’ve seen our bookings consistently increase in Turkey, so now is an ideal time to expand our presence in the market.”
Sabre said travel accounts for around 12.5% of Turkey’s GDP and the industry remains resilient, with outbound and domestic travel continuing to rise.
Sabre has built several Red Apps specific to the local market including Troya that enables exclusive access to Turkish Airlines’ domestic fares.
Altuğ Bekdemir, Sabre’s country director for Turkey, said: “Turkey relies hugely on both its domestic and international travel and tourism industries – and connecting travel suppliers and buyers via technology is becoming more important than ever.
“Although we have been in the Turkish market for less than three years, we are now a significant player in the industry and most of Turkey’s largest travel agencies are choosing to use Sabre.
“Ankara is a market that holds a lot of potential for us and our customers so, to reflect this, we will now be providing dedicated additional support that will help our customers to grow and thrive.”