A loyalty commerce platform that supplies Japanese airline All Nippon Airways (ANA) has gone global in a deal with Collinson Latitude.
ANA Global has been launched by Points with the backing of Collinson Group and will offer a suite of services to ANA Mileage Club members so they have more ways to earn and redeem miles.
Through an integration into Points’ Loyalty Commerce Platform, ANA Mileage Club will integrate Points Travel, a private-label global travel booking service designed specifically for the loyalty industry, to launch ANA Global Hotels and ANA Global Car Rentals, giving members the ability to book using their Mileage Club miles.
ANA will also launch ANA Global Mileage Mall and ANA Global Selection, powered by Collinson Latitude’s Earn Mall and Redemption Store solutions.
It will enable ANA Mileage Club members to “Stay, Drive or Shop”, accelerate the number of miles they earn and redeem miles online as direct payment for hotel, car, merchandise, gift cards and experiences.
“As global airline which flies to 42 cities worldwide, we’re always looking for more ways to provide greater value to our Mileage Club members,” said Takeshi Inada, President & CEO of ANA X Inc, part of ANA Group to run ANA Mileage Club. “Through this partnership with loyalty commerce experts Points and Collinson Latitude, we’re creating an enhanced global loyalty experience by developing new channels for our global members to earn and redeem their miles in ways that are highly relevant to them.”
Rob MacLean, CEO of Points, added: “We look forward to launching some great products with ANA X that will add significant value to their members in Japan and provide more earn and redemption opportunities to further engage its International members.”
Points and Collinson Latitude signed a strategic partnership in 2014.
Colin Evans, chairman at Collinson Group, said: “Working closely with Points, we’re able to reach a larger portion of the global loyalty industry together, offering a robust suite of loyalty commerce solutions that deliver great customer experiences, value generation and customer loyalty.”