Virgin Trains is set to capture increased levels of direct sales through a new ‘one-stop shop’ website for rail tickets, accommodation and attractions.
The Virgin Trains Escapes website includes the company’s UK network plus European destinations, such as Paris, Amsterdam and Brussels.
Attractions on offer include The Making of Harry Potter Experience, the Cadbury World tour and West End shows such as Book of Mormon.
Virgin Trains co-chairman Patrick McCall said: “We are proud to offer dozens of exciting travel destinations to our customers at great prices.
“But now, it’s easier than ever before to book fuss-free travel breaks across the UK and in Europe.
“Whether travelling on our West Coast or East Coast routes, customers can escape for less this summer, all whilst enjoying the comfort of our trains.”