Virgin Holidays website improvements help drive 75% profit growth

Virgin Holidays website improvements help drive 75% profit growth

Improvements to Virgin Holidays website have played a vital role in driving its growth of more than 75% in the last year.

In the last year, the site has been updated to make search easier for customers and allow Virgin’s Flying Club members to use their discounts directly online.

Managing director, David Geer, said: “The really pleasing thing is that our investments a paying off, and we are going to continue to invest in sales channels. The website will hopefully continue to be better in terms of functionality.”

Next year, he added, the website will be more focussed on multi-destinations. They are already offered, but Virgin Holidays plans to make it easier for customers to book flights in and out of different airports to tailor-make their own itineraries.

Geer added: “We’ll be able to offer a lot more flexibility when we are doing multi-destination holidays.”

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