Travel data co-op ADARA has promoted Brandon Meyers to chief revenue officer as it expands on both sides of the Atlantic.
The appointment comes as the California-based company bolsters its advertising sales team across North America and Europe.
Also added to the advertising sales team include Mike Aronow, vice president of sales, North America, and Denise Harrell, sales director, North America, both joining ADARA from Quantcast.
Pete Kelly has been promoted to vice president of sales for Europe, supported by sales director Philipp Neubert.
Meyers said: “We are committed to delivering powerful marketing solutions to travel advertisers, and strengthening our sales team is a strategic move to extend our reach and fulfill demand.
“As more travel businesses access our data they can gather insights and knowledge into their customers and improve their ability to target in-market travelers with the most appropriate offers and information.
“The more targeting can be refined and improved, the more the industry will grow.”