Air Canada hails UX improvements after Amadeus collaboration

Air Canada hails UX improvements after Amadeus collaboration

A new-look Air Canada website claims an improved booking experience due to new digital solutions powered by Amadeus.

The revamped site features fewer steps to making bookings, including advanced eat selection.

A multi-airport search capability has been introduced together with enhanced site navigation and a choice of seven languages.

The responsive design delivers mobile and touchscreen-friendly use across devices.

The airline’s chief information officer, Lise Fournel, said: “Our vision was to give Air Canada customers the best online shopping experience possible while also advancing our future-focus on continued global expansion.

“Working in close partnership with Amadeus, this latest initiative gives us the technology foundation to deliver a best-in-class digital experience and will allow us to continue to grow and serve more travelers worldwide.”

The technology company’s North American airline IT chief commercial officer, Ilia Kostov, added: “Amadeus is enabling Air Canada to deliver on its strategy through a range of digital solutions. We are excited to enable this evolution of a personalised, engaging shopping experience for its customers.

“Our partnership with Air Canada is a testament to the value and services we are committed to delivering to airlines around the world.”

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