A new service that allows travellers to pay for flights in fixed monthly instalments rather than upfront has been named the winner of the 2017 Travel Technology Europe ‘disrupt award’.
Flyto will be awarded a full-size stand at the 2018 event worth £8,000 plus marketing support.
Flyto successfully applied for the event’s Launchpad, which supported 15 of the most innovative start-ups in the travel technology industry this year – double the size of the area in 2016.
Flyto chief executive, Raphael Babalola, said: “We were genuinely not expecting to win. It’s huge for us to win, such a massive validation for us at the biggest travel technology event in Europe.
“We can now go to big travel companies as an award-winner and talk to them about future business.”
Judge Lee Hayhurst, editor of Travolution, said: “Flyto is innovative, disruptive and easy to implement. It’s clear they’ve done a lot of market research and identified a genuine need in the market.”
Flyto’s fellow finalists were Airlines Technology, Ensygnia, Rich Media Exchange and UnitPal – all shortlisted from the event’s 15 Launchpad exhibitors.
They were chosen during a three-week online vote, which was open to the public and received more than 1,000 nominations.
The shortlist then presented to a panel of judges in a Dragons’ Den style pitch.
Other judges were Walter Toscano, senior advisor, Travel & Telecom; Jon Pickles, global director – 360 engagement, The Travel Corporation; and Travel Technology Initiative chairman Tim Wright.