Heat maps have been introduced by online travel firm eDreams ODIGEO to help its customers tailor their breaks to their personal taste.
The feature has been integrated into its flight+ hotel package platform, so that travellers can choose their hotel location in relation to the sightseeing, shops, restaurants and nightlife options.
Based on a colour-coded system, the heat maps indicate hot spots for the selected destination in relation to four categories: sightseeing, restaurants, shops and nightlife. Areas which show up as red denote the busiest and best locations in each category.
Marcos Guerrero, chief product and retail officer at eDreams ODIGEO, said: “We are continuously working to make it easier for our customers to create a really personalised travel experience. They know they want from their travels, our job is to help them achieve it, whether that’s the best value deals or knowing the right hotel to make the most of local shopping and nightlife.
“Optimising the performance of our platforms is a top priority for us, and we are firmly committed to introducing new and exciting products that offer added value and the opportunity to personalise the travel experience for our customers whilst saving them valuable time and money.”
The heat maps can be used by the 17 million customers of eDreams, Opodo and Go Voyages, across more than 40,000 destinations.