Skyscanner to host its first hotels event

Skyscanner to host its first hotels event

Flight comparison site Skyscanner has launched its first event for the hotel industry.

The Barcelona conference on February 16 will include a talk by Thijs Hodde, director of metasearch marketing at Booking.com and speakers from its event partner WIHP Hotels.

Entitled Trends in meta-search engines and how to optimise for them as a channel, the event will be aimed at professionals in the hotels industry and will discuss how to leverage meta-search engines to increase hotel bookings.

Skyscanner launched its hotels arm three years ago and made it a feature of its app last year.

Nikhil Gupta, director of hotels product at Skyscanner, said: “As Skyscanner’s Hotels product continues to develop and grow, it’s great for us to be able to reach out to hoteliers and share our learnings on how to utilise meta-search engines as a distribution channel.”

The conference will be taking place at the Skyscanner Barcelona Office at Plaça de Catalunya on February 16 from 4pm. Register here.

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