Flight comparison site Skyscanner has launched its first event for the hotel industry.
The Barcelona conference on February 16 will include a talk by Thijs Hodde, director of metasearch marketing at Booking.com and speakers from its event partner WIHP Hotels.
Entitled Trends in meta-search engines and how to optimise for them as a channel, the event will be aimed at professionals in the hotels industry and will discuss how to leverage meta-search engines to increase hotel bookings.
Skyscanner launched its hotels arm three years ago and made it a feature of its app last year.
Nikhil Gupta, director of hotels product at Skyscanner, said: “As Skyscanner’s Hotels product continues to develop and grow, it’s great for us to be able to reach out to hoteliers and share our learnings on how to utilise meta-search engines as a distribution channel.”
The conference will be taking place at the Skyscanner Barcelona Office at Plaça de Catalunya on February 16 from 4pm. Register here.