Sabre Hospitality Solutions has been chosen as an alternative distribution provider for members of independent hotel consortium Global Hotel Alliance (GHA).
GHA’s 35 hotel brands, representing more than 550 properties, will have the option to choose the Sabre SynXis Central Reservations (CR) as their distribution solution while still benefiting from the hotel body’s multi-brand Discovery loyalty programme.
SynXis CR provides distribution of rates and inventory through all online and offline distribution channels; connectivity to global distribution systems, online travel agents, website and mobile booking engines; and seamless integration of property, revenue management, loyalty and content systems.
GHA chief executive Christopher Hartley said: “Similar to the airline alliance model, GHA offers independent and privately-owned hotel brands the opportunity to increase their customer reach globally, through a shared loyalty platform; and to create cost efficiencies based on scale and collaborative products and services.
“GHA looks to its technology partners to provide hotels the ability to instantly recognise customers across all of our member brands, thus enhancing the guest experience.
“Eight of our member brands already use the Sabre SynXis CR, and so it was a natural step to add Sabre as one of our preferred technology partners.”
Sabre Hospitality Solutions president Alex Alt added: “The complexity and competition in the hospitality space is growing at an unprecedented rate. To win, hotels need to master distribution – and master it fast.
“As the leader in this space, we look forward to helping GHA member brands and individual hotels grow their revenue and bookings in every channel from OTAs to GDS to direct.”