Butlin’s has launched its 2017 digital ‘Family Breaks Guide’ for travel agents.
It offers agents on-screen access so they can talk through the options at the UK resorts with customers while details are on the screen in front of them.
The 22-page digital Family Breaks Guide for 2017 has information about new developments and entertainment updates at Butlin’s three seaside resorts. It also details new accommodation options, dining plans and a reference list of all 2017 breaks.
And there is a 20% discount on bookings made before January 31.
The guide includes Fairground Apartments at the Skegness resort, introduced last year and details of the Seaside Apartments set to be launched in Bognor Regis and Minehead.
Entertainment for the year includes BAFTA-winning duo, Sam and Mark, children’s television performer Justin Fletcher, the Telebubbies Big Party and magician Stephen Mulhern’s Unbelievable Show.
Dance troupe Diversity will be returning to Butlin’s in 2017 with a new live show.
Erman Housein, Bourne Leisure’s Sales & Marketing Manager comments, “The launch of this digital format stemmed from research amongst our agent friends and recent feedback again suggests that the digital guide is more convenient for both agent and customer.
“The digital guide not only allows for an easier and speedier booking process with customers in store but it provides agents with the additional benefit of data capture as any customer enquiring about a Butlin’s break can be emailed the Family Breaks Guide directly – a great opportunity to increase customer engagement.”
The guide is available to download at www.BourneLeisureSales.co.uk.