Social intelligence platform Local Measure targets growth after $3.4m funding round

Social intelligence platform Local Measure targets growth after $3.4m funding round

Local Measure, the geo-location social intelligence platform, has raised $3.4 million as it targets rapid growth among hotel clients.

Participants in the funding round included private investors, funds and private equity firms in the Asia/Pacific region. Local Measure has raised $11.25 million to date.

The Company’s board of advisors includes executives from SAP, Google and Salesforce. Alan Moss, a board member who is vice president sales and operations at Google, said:

“I’m delighted to be associated with Local Measure, whose social media intelligence platform is already the foundation of a fast growing, sustainable business.

“With tremendous growth potential in the U.S. and among hotel brands worldwide, the company will scale even more quickly in 2017, and I look forward to continued good news in the weeks ahead.”

Local Measure technology geo-fences a particular locality like a hotel or tourist attraction and captures all social media posts related to it.

This means captured posts do not need to include a particular hashtag or key term and the information is used to build loyalty and drive positive real-time reviews.

Hotel operators also use it to collect information on its customers’ preference so they can resolve issues quickly and offer surprise, relevant offers.

Local Measure is being used in 380 cities worldwide in hotels, theme parks and tourism businesses. It expects to grow to more than 1,000 hotels in the US alone this year.

Existing clients include Accor, Hardrock, Virgin Hotels and Club Med. The firm claims to have seen more than 150% year on year growth in revenues from the hotel sector.

It recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles.

Jonathan Barouch, founder and chief executive, said: “Customer loyalty is seen as a holy grail for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences, in real-time, that customers share during their journey, missing an incredible opportunity to drive loyalty.

“Our technology leverages the growth of social media to provide a new and powerful tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences.

“Local Measure’s location-based technology is tailor-made for hotels and tourism brands, providing end-to-end product features to promote gathering accurate, real-time intelligence.

“It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.”

Local Measure will be opening a sales and account management office in Dubai in January followed by an office on Los Angeles later this quarter adding to existing local offices in Sydney, Singapore, London and Miami.

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