Manchester airport’s first multi-channel marketing campaign to showcase the range of routes offered to the US breaks today.
The aim is to reach more than 10 million people with the promotion highlighting the airport’s 13 US destinations, including new flights to San Francisco being introduced this year.
The #USADirect campaign is designed to reach all areas of its catchment area that spans as far north as the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.
Dedicated print and radio adverts will go live during the eight-month campaign in Liverpool, Leeds, Birmingham and Newcastle.
These will be integrated with an aligned social media push and experiential events.
A competition to win a holiday to the US will be hosted on the airport’s website.
Head of marketing Patrick Alexander said: “Manchester airport continues to grow its long haul offering, particularly to America, which is one reason why we have launched our #USADirect campaign.
“Another reason is several, smaller, regional airports have lost their connections to the USA, so what better time to showcase the offering from Manchester, which has excellent ground transport links to these cities, making it a viable choice for a direct flight to America.
“The multi-channelled approach will ensure we maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium.”